Being a web developer is actually a hard work just like any other field of works. But to be honest, seeing the monitor screen all day long and even in the night is truly exhausting. Not to mention that coding itself need knowledge, experiences, logical and critical thinking and many more. But no matter how hard the works are, your company’s web developers have been getting used to all of it. Even, you can try to challenge them with the digital marketing stuffs.
The main question about the website development and digital marketing field is, how both are even related to one another? Because the answer is actually a big ‘NO.’ So, why I am bothering myself writing about this if both fields aren’t even related?
In fact, it is not necessarily needed that your company’s web developers should know about the digital marketing. But, if you are trying to let them know, there will be more benefits your company will get.
The topic I am talking about is actually simple, it is about combining the coding skills with the digital marketing skills. If you are the web developer, then I am sure that your future will really bright and if you are working in a company now, you can be a favourite employee of all times. You can really be the valuable asset the company has.
Web developer and digital marketing skill are vital for a company or business
Many of digital marketers are using the good designed and developed website to run their online business. It is good for the user experience when navigating around in your site, helpful in introducing and building the business brand, makes it as the sales funnel and more. Sadly, they will need to spend money on design and development aspects of the site because many of them are actually not knowing how to code. No matter how easy the CMS and its page builders are, they still need the web developers.
Now, what if the company’s web developers themselves are encouraged to learn the new thing which is how to run an online business? Selling products or offering services may not a talent for everyone, but there is one important thing you have to realise. It is about we have been experiencing to buy and sell or make transaction since we were a kids.
Still, it is not a guarantee that each of web developers will be good in digital marketing. But I think, that’s where the company’s training is for. They need to be trained about it.
The main reason why I am suggesting this idea is because many of us at least have some of the skills. You may are the web developer in big company but who would have guessed that you are also a gardening fanatic where there are much things you are knowing about it and you do really know how to gardening. Plus some other skills and knowledge you are mastering as well.
So, being the company’s web developers that are mastering the digital marketing as well shouldn’t be a problem. The only limitation is the passion. If one of the fields is not really your thing, then don’t but if you are interesting into them, you are stepping into the better employee the company will get.
Important things what the digital marketing entails
Before you are going any further to decide that you are agree with the web developers being the digital marketers, there are important things you have to know about what you have to learn about. And for short, here are some of them;
- SEO (Search Engine Optimization). It is about how your company website will be the number one on Google and other search engines for certain keywords that are related to the business offers in the main site.
- SEM (Search Engine Marketing). In short, this will let you know about how to put ads on Google and how to optimise your ads budget and getting targeted customers.
- Social Media Management; Content production, engagement, social media ads.
- Email Marketing; You should have known what it is.
- Conversion Rate; how all of the above strategies and the others that have not been mentioned are helping your company to get more customers. Which strategy is worked and is not and which should be optimised.
All of them are actually have been familiar for the web developers, they just never intend to heard more information. The interesting thing related to the digital marketing skills you have to master, you don’t have to know them all. Simply defines one strategy on above and see how it works. You will then learn the others step by steps without need to leave your web development skills at all.
As a company, it is seriously recommended for their web developers to be introduced to the digital marketing world because they have been master the necessary skill (coding). Many may are mastering how to run business on internet, but there are less of them have the skills in coding a web.
Doing this will also means that you don’t even need to hire the web developer or digital marketing agency even though it is always considerably important. But at least, your company will have more point of view before making a collaboration with an agency.
But to be honest, if you think that hiring the web developer Bali along with the digital marketing agency is what your company will need, then feel free to think about what to consider about.
Louise Bailey