Summer is the peak season in Bali, and this season happened twice in this island. No, we are not talking about summer as in the weather season, as Bali itself is a tropical island—but more of holiday season. The first summer is as we know it—during June to August where most people around the northern hemispheres have the hottest months and flocks for vacation. This is also the time where local Indonesian students are having school holidays and peak of local family travel. Second is the Australian summer, which happens during December to February. Your holiday villas in Bali may be thriving during these months, but what are you going in between? Shoulder season doesn’t mean that your villa needs to suffer as a result. When you consider the less crowds that shoulder season often provides, it’s easy to persuade visitors that it’s the best time to visit. Read more to see our advice of the most effective ways to make the most of shoulder season.
Off-Season Prices of Your Bali Holiday Villas Should Be Adjusted
Airline tickets and hotel rooms both drop in price during the off-season, so your vacation rental should as well. When guests are seeking for a vacation, your vacation rental will blend in by responding to the present circumstances. Make sure your pricing level for off-peak bookings is correct. If you already have a lot of interest, you don’t want to lower pricing on weekends, but a price that is too high may dissuade guests from even looking.
Have A Minimum Night Stay? Lower the Requirement
During off-season travel, the minimum night stays should be reduced. If your vacation property has a seven-night minimum stay requirement, reduce it to two or even enable customers to stay for only one night. Making your booking conditions more flexible can also increase the number of queries you receive. Appeal to travelers who only want a short weekend gateway or travelling in last-minute decision.
Special Shoulder-Season Promotions
You might find that by providing your guests added-value discounts like three nights for the price of two, or a whole week for the price of four, you can fill far more of your schedule than you anticipated. In a discounted deal, you can also mention a percentage, such as “30% off.” Travelers will find it more tempting in this manner because they will know they are receiving a better value. It’s also a terrific method to promote your Bali holiday villas rental.
Target Local Travelers for Your Bali Holiday Villas
While you may see a drop in business during the shoulder season, keep in mind that it’s always a good time to attract locals. Even during the off-season, the local community is always buzzing, so you should direct some of your marketing efforts there. Use local media channels and social media to target locals so you may continue to generate money and business even when the tourist season isn’t in full swing. Local retail retailers, for example, can explore collaborating with a nearby restaurant to cross-promote their companies during shoulder season. Even if there are no tourists, there is still a lot of foot traffic, and all you have to do is position yourself in the correct place to take advantage of it.
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Use Social Media to Get Your Bali Villas More Exposure
Using social media to keep your audience interested and informed about your brand is especially important during the shoulder season. Use catchy taglines and stunning photography to highlight what a shoulder season in your location might bring to visitors! To promote an article and reach more potential visitors, use the boost function. Remember to provide a link to a seasonal special, a specific accommodation, or your reservation page. Do not forget to share genuine images of people experiencing your Bali holiday villas. This help future-visitors imagine life in your villa and spark the desire to book the house.